Are you vain? Is your social media vain? Do you know what vanity metrics are? This is a term I LOVE that I heard for the first time (as far as I can remember) on my interview with Shauna. Here’s the thing- of COURSE your social media is vain- to a point. You are sharing your highlights and the most inspirational, valuable aspects of your life! Even if you’re sharing the monstrous mess your kids made- like Victoria in episode 64- you are still choosing the most interesting aspects of life to share.
And girl- that is FINE! We are here to inspire one another and create good on social media. But what is not ok- that Shauna and I talk about- especially if you are using social media to grow your business- is focusing on vanity metrics. What are vanity metrics? Focusing on the likes, the follows and the appearance of success, rather than the level of service you are actually providing. The impact is far more important than the impressions.
Shauna shares about how she took an amazing job as a marketing director, only to be fired shortly after- which turned out to be a massive blessing.
I LOVE the word MOXIE- and in case you need a definition: force of character, determination, or nerve. Basically- you’re tough and nothing is getting in your way. As Shauna looked to the future she became the epitome of MOXIE, which inspired the name of her company now- Making Moxie. You should be imagining flappers and sassy women right now- women who aren’t quiet. Sound like the day we live in now?
Shauna is sharing why she decided to start her own company, how she balances family and work- and SO much more on this episode! You ready to make moxie? Listen in and share on Instagram what you loved most about this episode by taking a screen shot of your phone and tag us both on social media!
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